Not all marketing ideas are created equal
While cleaning up around the house, I came across an old idea for a marketing piece that probably never would have worked out so well.
Austinites and Austinphiles are no doubt familiar with local institution Waterloo Records and their ubiquitous free bumper stickers. You can grab as many of them as you want (well, I did, anyway) and rearrange them in creative ways (People in Houston do this with stickers for the Rice University radio station, KTRU).
Or you can just do this:
You may notice that “Waterloo Records” does not include the letter “f”. I think I made the “f”s out of “t”s and “r”s that I stuck together. I think I was planning on putting this on my car to be a low-rent rolling billboard. Probably for the best that I never did that.



