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Posts Tagged ‘marketing’

Pinterest is going to change the world. At a quantum level. Or something. I really don’t know.

People Who Use Pinterest  via ilovechartsI don’t get Pinterest. I’m not going to deny that many, many people seem to love it. It seems to primarily appeal to women, so (a) I can accept that perhaps I am just demographically excluded, and (b) I’m not going to overly bemoan something that millions of people seem to enjoy so much.

Its status as the fastest-growing social network is both impressive (12 million unique visitors) and relatively meaningless (6 or 7 years ago, most people had no idea what “social media” was). I signed up for Pinterest in January, and every day I get new followers, mostly because you can register through Facebook, and it will auto-follow your Facebook friends for you–every time one of my Facebook friends signs up, therefore, I get a new follower on Pinterest. It’s like signing up for a free friend-delivery service!

I also created a “board” (where you “pin” photos that you either upload to the site or link to elsewhere on the web) out of a sense of sarcasm. After encountering a series of pictures of Nutella-coated bacon on the aptly-named Geeks are Sexy site, I had an epiphany. As soon as I figured out that Firefox’s cut-and-paste function for some reason does not work well with Pinterest’s code, the “Food porn” board was born. It currently has 182 followers. All it requires is occasional Google image searches of phrases like “key lime pie” and “bacon-covered meat.”

It should be no surprise, therefore, that this website, which only went fully public a little over a year ago, has “experts” in its use in small business marketing. Anyone with the ability to use the word “expert” with no apparent sense of irony can become a “social media expert” in this day and age.

Nutella-covered bacon, via Pinterest, via geeksaresexyOf interest to people who care about such things is the suspicion that Pinterest might actually be a massive, albeit possibly unintentional, mechanism for enabling copyright infringement. At its most basic level, Pinterest is a means to post other peoples’ pictures online with no requirement of correct attribution. Of course, the entire internet is a mechanism for failing to attribute copyrighted material correctly, but Pinterest has made it so much easier. It’s like Flickr for stealing.

Also, as everyone by now knows, the site may have some interesting ways of making money.

I’m not holding my breath that Pinterest is going to change the world. For every revolution aided by social media’s ability to connect people, there are around 2,000 boards that really only help some recent sorority member pick the perfect tiara for her wedding.

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You have until Thursday before Google gets all up in your stuff

Child Saluting American FlagAnyone using any sort of Google product has now had ample opportunity to not read the terms of its new “unified privacy policy,” which will align the various privacy policies of its many different services (searches, YouTube, Gmail, secretly searching for LOLcats saying dirty words, etc.)

As of March 1, 2012, the new policy will go into effect, and data collected from your search history will become available to other Google services, for marketing purposes (h/t ABA Journal).

You ought to know what that means: those late-night searches for pictures of tree sloths eating bananas will become part of the algorithm used to target advertisements at you. Some people may not want that.

The Electronic Frontier Foundation, who is fast becoming one of the most relevant advocacy groups in the world (thanks, SOPA!) has a step-by-step guide to removing your entire Google search history ahead of the big day.

I tried doing it, and Google is telling me that I do not even have have “Web History” turned on. I’m not sure how that could be, since I tend to sign up for new internet and social media services without even thinking about it, but maybe this means all my secrets are safe…

Of course, Google will record all of your searches no matter what, but you can opt not to have your history get shared for marketing purposes. Your search history will always be available to law enforcement, of course.

Just thought you should know about this.

Photo credit: Child Saluting American Flag by JefferyTurner, on Flickr.

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Not blogging so much lately

My reader(s) may have noticed a lower volume of posts lately. Since the beginning of September I have been embarking on a new venture doing freelance blogging and web content writing, so I have been limited in my time to devote to snark.

Fear not, dear reader(s). This is an exciting new chapter, and this blog will still be an integral part of it.

Posted with WordPress for BlackBerry.

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